Looking to open a new t-shirt business but are not sure what printing method to base it on? Picking the right printing method is a critical decision not only because it will determine how profitable you will be but also because it will determine how fast you grow, and whether or not you will be happy at what you do.
In this guide, we shall compare the three most popular methods of printing apparels (DTG, Vinyl, and Screen printing) and give you tips on choosing the right one for your business.
1. Heat Transfer/ Vinyl
Heat transfer is arguably the least expensive method you could use; it’s a great option if you have a tight budget or if you’re looking to produce custom apparels on a small scale.
A beginner level cutter for commercial purposes goes for around $1300 (we recommend staying away from the cheap $200 cutters). A perfect example is the Graphtec CE6000 cutter, which lets you cut 15” broad vinyl, which is a great size for t-shirts.
Here’s how heat transfer works:
Here are the advantages and disadvantages of using heat transfer to print apparels.
It’s quite time consuming – it takes lots of time to cut out the vinyl and weed it out. That’s why you can’t use this method to work on large orders.
The vinyl can be applied to all kinds of fabric – cotton, polyester, nylon, etc.
You can do multiple colors simultaneously
2. Screen Printing
Screen printing, also known as silk-screening, is the oldest and also the most widely used method of printing t-shirts on a commercial scale. It’s definitely the method that can help you work on the largest orders. The screens used in this method are basically meshes on which negative images are printed.
Here’s how the SCREEN PRINTING process works:
The reason as to why screen printing is so popular is that you can get started with just a little investment if you are willing to go the manual way and use a few colors. You can then climb up the ladder as you progress and get more cash to invest in automating the process.
Here are the advantages and disadvantages of using screen printing to print garments.
You can start off with a small investment.
Printing screens is costly and definitely not economical when doing small orders.
It produces superb quality.
It can get messy when setting up the screens. These screens also have to be washed properly and stored.
The printing is long lasting – with proper care, the graphic will last as long as the garment.
The equipment used in screen printing are quite bulky and need lots of space – most definitely not a back-office affair.
Once the screens are set up, the rest of the process is fast and cost-efficient. You don’t have to repeat the set-up process as long as you’re not changing the ink color and again you can use the same design over and again, thereby saving on ink.
Silk screening can be a very lucrative business but you’ve got to have good working space. Also, be prepared to get messy especially when setting up the screens. One more tip – turn away clients who want to print less than 50 pieces and those who want full color images.
3. Direct to Garment (DTG) Printing
Direct to Garment (DTG) is an Inkjet innovation that prints directly onto garments. When this technology was first invented, there were lots of problems with printing onto dark-colored fabrics using lighter-colored inks particularly white.
Then again, the printers needed lots of maintenance and were not very user-friendly. The present models have climbed to a whole new level – they can print on darker-colored garments using lighter-colored inks without any issues and they are a lot more user-friendly.
Here’s how DTG works:
Apart from the awesome quality of the printing, you can print 1 to 50 shirts using this method very cost-effectively. Also, the design produced has a softer feel than those produced by other printing methods.
Here are the advantages and disadvantages of DTG:
The printing is of very high quality – the printer produces full color images.
The printer requires maintenance – you need to run about 20-minute cleaning routines daily. With some printers, the process is easy and cheap but with others, such as the Espon F2000, the process is costly as lots of ink is wasted.
Cost-effective even for small orders.
Only designed to print on cotton – no nylon or polyester allowed. Most other materials are also not suitable for the DTG printer.
Additional tips for using the DTG method:
There’s no entirely perfect method for printing garments. When it comes to heat transfer, the method is fast and cost effective for printing small orders but then, it’s inefficient for large orders. Screen printing is cost-effective for large orders but ineffective for small orders. DTG gives you the highest quality of graphics but then again, it won’t print on materials other than cotton.
Choosing the best printing method for your new custom shirt business is just a matter of assessing your situation. If you’re not very sure if this business is for you or are working on a budget, just start out slowly by getting a vinyl cutter.
Use heat transfer to do orders for your friends while assessing your suitability for the business. You can then advance later and purchase a screen printer if you start receiving larger orders.If, on the other hand, you’re very sure that this is the business for you and have good some cash to invest, then go for a DTG printer and a screen printer. With that combination, you can be sure that you’ll be able to serve a huge clientele exceptionally.