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With growing popularity of screen printing business nowadays, more people are considering this profession seriously. If you are one of them and thinking if you can also do this business successfully, you have come to the right place.
A Simple answer to your question is yes, you can run a screen printing business successfully.
Most of the time, people fail to succeed as a screen printer is because of their incompetence in the business side of it. Not necessarily because of their incompetence as screen printers. But to avoid that yourself, I suggest you to give some serious thoughts to few important factors.
I have run a print-based apparel brand for years and sold thousands of T-shirts around the world. And with that particular experience under my belt, I’m telling you:
Screen printing business is damn profitable – and I guarantee you for what I say – only if you cling to the following tips below.
A well thought out plan is a must for any business. You should know and determine beforehand if it is going to be a big industry or a small one. And plan all the financial, marketing, purchasing, and operational details accordingly. If you intend to start a big industry than you need to hire an experienced business and market consultant.
You need to decide which products you would like to print and do a thorough research on the buying market.
Screen printers print on different kinds of products like t-shirts, banners, stickers, electronic machines, automotive parts, advertising etc. You can visit relative websites, read magazines to learn more about these things. You should also do similar research for the equipment you require.
Equipment Under Your Belt
Whatever product you choose to print for your business, you will need to buy a screen printing package according to your requirements. And it’s very important that you go about that wisely.
After all, you don’t want to end up buying a product which fails to fulfill your requirement.
To get the exact equipment you require you need to do some research. For that, you can visit websites which sell these equipment brand new or second hand. You will then read their descriptions and reviews carefully. Also, visit industries or people who use these products, and ask them for suggestions.
Just having the best equipment does not guarantee your success in this business. You need to acquire some skills as well. This is not something that can be learned overnight.
From learning about inks and mesh, there are many aspects about screen printing that you need to learn about. You also need to learn all the best ways to use your equipment. A lot of practicing is required to reach a good professional level.
And for that, you can look into live or video seminars, courses conducted by screen print distributors etc.
You need to make sure your operating place is spacious enough for all the equipment and machineries you’re going to need. Because, some of the equipment may require a huge space which is not uncommon in screen printing realm.
Then, you may also need special ventilation and disposal accommodations. You have to have a good idea about the environmental laws of the area you intend to operate in. It would be better if you invite a government official to inspect your place before you set up.
Selecting Your Target Market
In order to build your reputation and delivering high-quality work, it’s important to select your target market.
For example, if you see that you are making better products for toddlers and getting a better response in the market in this sector then you should give your special attention to this sector and select it as your target market.
It’s always better to specialize in a specific sector and deliver high quality than delivering average quality to a larger market. The more specific you are, the more effective marketing plan you can come up with – resulting in better quality production and more sales.
Don’t Underestimate The Local Market
If you want to establish your business, it’s important to stabilize yourself in the local market. This will help introduce your product to locals. To earn popularity among local groups, you can print t-shirts for local charity groups or jersey for the local sports teams.
You can upload your designs and ask people for their choice or suggestions. This may help your website become popular within a short time span.
A Brand Label
Make sure you have an attractive and unique label, tag or logo for your brand’s identity. It will help you catch the public eye. This also helps people to get acquainted with the people who made the products and where to buy these from.
To conclude, that’s it for now. Hope this article helped you one way or the other. If you have got specific queries regarding screen printing chunks, feel free to ask in the comments section. Now, for the time being, cheerio!