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At the beginning of your t-shirt printing career, you are likely to make silly mistakes.
But wouldn’t it be cool to avoid those rookie mistakes that could potentially cost you money, materials, and a lot of time.
As it turns out, you can prevent the usual beginner’s blunders by following some simple and easy-to-follow tips.
Below I am going to share with you some of the common mistakes that newbies make and how to avoid them.
So, let’s dive in.
Starting Without Any Preparations
When it comes to starting a business, nothing good comes out of hastiness.
To start a t-shirt printing business without proper knowledge of the market, customers, and equipment is a recipe for failure.
That’s why before you start investing; get yourself educated on every aspect of the business from equipment to the sell and shipment to the customer service.
Not Spending Enough on Designs
Bland and boring designs are not going to get you a single dime.
After all, it’s the designs which attract the consumers and motivate them to hand over their hard-earned cash.
So, don’t spend on cheap designers as cheap designers mean poor designs, which usually translate into low or no sell.
The bottom line is if you want to make serious money, first spend some; especially on designs.
Using Equipment without Any Sort of Training
According to some people, using screen printing equipment is like open the box, read the manual and start printing.
I wish it were that simple.
But it isn’t.
Unwrapping the printing devices and thinking that you could figure it out all by yourself is a colossal mistake.
In the best-case scenario, you will get the printing wrong, and in the worst, the appliance will be damaged beyond repair.
Therefore, don’t forget to take the necessary training for a couple of months prior to starting a printing business.
Buying Outdated Equipment
Starting out in this insanely competitive business with primitive machinery is like participating in a 100-meter race against Usain Bolt with a wooden leg (which is broken by the way).
With outdated machinery, you will have to turn down projects, which will cost you future clients and may eventually drive you out of business.
Thus, if you want to catch big fish and get large orders, do yourself a favor and acquire high-end machinery.
Giving Impossible Commitments
Don’t give in to your temptations and accept deadlines that you can’t meet just because you want to bag the job.
Believe me; It’s gonna come back to bite you in the ass.
Because if you fail, you lose a client and earn a bad reputation, and even if you manage to succeed, then the profit margin is going to be next to nothing (due to excessive spending on shipping).
The Same Screen Mash for Every Project
A common mistake among beginners is to stick with the same screen mash count for every single project.
Admittedly, 125 and 110 mesh counts are fine for most of the printing tasks, but for high-end printing that won’t do.
To produce quality work on a regular basis, you must get a wider variety of screen mash counts.
Not Giving Attention to Proper Mash Tension
Not only beginners but many experienced printers tend to underestimate the importance of mash tension.
For the uninitiated, the ink flow and performance is directly related to the mash tension.
Hence, negligence in selecting right mesh tension can negatively impact the ink flow and registration.
Curing Gone Wrong
Let alone amateurs; even crackerjack screen printers are not immune to improper curing.
As a result, cracks can be seen on your printed shirts.
No need to panic, it is totally preventable.
First, you need to find a dryer that suits both your workspace and budget.
Next, determine your curing technique based on the ink you are using.
The temperature and curing process for Plastisol ink and Water-based ink are different and shouldn’t be confused with one another.
Hence, with a reputable conveyer dryer, basic knowledge of curing and attention to details, you should easily ace the curing process.
Waiting to Order Till You Have Nearly Run Out Of Supplies
Most of the beginners are like, let the order arrive first, and then I will get the materials.
That kind of negative thinking isn’t healthy for your burgeoning printing business.
For, after receiving the order, there might not be enough time to bring in the supply which will force you to rush things and result in spending extra money.
As a result, you put yourself in a stressful situation and reduce the margin of profit.
That’s why you should always keep materials like ink and cleaning solution on hand so that you can start working at once.
Turning Down Customers Too Easily
A mistake that novice printers often do is to reject orders that seem too difficult or too small for them.
For example, if a client gives a design that is beyond their capability or if the order is only 15 shirts, they decline.
Remember, you can always find a freelancer that can create the requested design no matter how hard it is.
And no order is too small, as the same customer may like your work and start giving bulk orders.
Mistakes are bound to happen, no matter how hard you try to avoid them.
But the fewer mistakes you make, the more rapidly your business will grow.
That’s why, I can’t promise that this article will make you immune to mistakes, but one thing I can definitely promise, it will certainly help you to reduce them.
Adieu, mon ami.