What is Card Stock Paper?

Cardstock is paper that is thicker and more durable than normal writing and printing paper, but thinner and more flexible than other forms of paperboard. Sometimes called pasteboard or cover stock, this paper is often used for business cards, postcards, playing cards, catalogue covers, scrapbooking. 

12pt card stock is a more durable, more versatile, and much thicker than ordinary printing paper or other kinds of paperboard of a similar size. Their surface usually is smooth; it may be textured, metallic, or glossy and they’re sold in sheets as opposed to paper reams. 


In the U.S., card stock paper thickness is usually measured in points (pt.) or mils which is the thickness of the sheet in thousandths of an inch.  Pound, symbolized by the symbol #, is another term used to express weight in pounds of 500 sheets of paper with a given area. The measurements used in the case for standard card stock is 17 by 22 in (432 by 559 mm). 

For example, a 10-pt. card stock is 0.010 in (0.254 mm) thick. This corresponds to a weight of about 250 g/m2, also expressed as 50#. Similarly, a 12-pt. card stock is 0.012 in (0.3048 mm) thick and will weigh around 300 g/m2, also expressed as 110#.

Common thickness of Card stock paper in the market are 10pt, 12pt, 16pt and 24pt. 12pt cardstock is one of the most popular choices for today’s cardstock printing needs although there are other sizes, thicknesses and therefore weights of this type of material, on the market.

What are the types of cardstock options available?

Cardstock photo printing can help you create a memorable impact that potential customers will remember. Depending on the needs of your project, you can choose from an array of textures and color options. 

You can also choose the finish of your card stock paper, like uncoated which lends classy subtlety or a gloss finish, either on 1 side or both sides. This enhances your images by giving your 12pt cardstock a beautiful shine. This paper also comes with a high gloss UV finish, that makes your images eye-catching and the colors pop. Or you can also opt for the evergreen matte finish, the choice of most luxury brands.

If you want to make a statement with your cardstock photo prints, you can get full-color cardstock 5 x 7, cardstock, 4 x 6, cardstock 12 x 12 or even jumbo 12×24 cardstock paper. 

A traditional cardstock 5 x 7 or cardstock 4 x 6 is suitable for wedding invitations, bridal showers invitations, graduations parties, or baby shower invitations. 

Having a full-size cardstock 12 x 12 print is an excellent option for businesses that want to promote their products or services. It adds a personalized touch to your business. It also can engage customers and remind them of upcoming sales, or a new website or product launch. Going for matte finish card stock paper in your communication with customers will give your brand that extra edge.

What are the benefits of using cardstock?

Because of their higher-quality nature and durability, card stock paper is preferred for more formal situations. They add a touch of class to what you choose to print on them and create a lasting impression of you and your brand.  

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